The first phase of the Cluster project was the launch of Cluster magazine, a bilingual magazine dedicated to city, design and innovation which had a print run of 15,000 copies per issue and an international distribution.

Cluster magazine pioneered the concept of harnessing the potential of innovation and creativity for positive societal change. The publication was one of the first to dedicate pages of unedited and in-depth contributions from some of the world’s most influential thinkers, theoreticians and innovators on the subject, alongside those of emerging artists, designers, computer geeks and activists who were experimenting on these issues in artistic fields – both virtual and non. Cluster magazine never viewed the difference of opinion as a problem, but rather as the start of a conversation.

Section D of Vienna, a cutting-edge graphic design, renowned for creating the look of publications like Frame, designed the graphic outfit of Cluster.