This year’s edition of 100% design, under the creative direction of JAM - an independent London-based design agency founded in 1995 - organized guided bike tours of exhibitions and shows in the locality of Brompton (Royal Borough of Kensington and Chelsea). JAM teamed up with the iconic British bike brand Brompton Bike Ltd to take the design savvy on tours, guided by architects and designers, visiting the Rabi Hage Gallery, The Brompton Cemetery, Skandium, Max Frasers pop upstore, the RCA and the V&A.

Here below an embedded video of a unique outdoor design journey.