Experience design shapes the cities of the futureThursday, September 3, 2009 17:25
Experientia: putting people first is an international Turin-based experience design company that provides innovative user-centered design services to companies helping them to create user-friendly products. Experientia also share their research and knowledge with online readers through their much-loved and widely read blog that delivers daily insights – just about all you need to know – on user experience design and people centred innovation.
Yesterday Experientia was announced as part of the winning team of the Low2No development design competition for a project in Jätkäsaari, Helsinki, which aims to build a large carbon neutral complex from scratch on a reclaimed harbour at the western edge of Helsinki’s central business district. The competition was an initiative of Sitra and the City of Helsinki in their pursuit for a realistically sustainable urban future. The winning team revealed by Sitra, the Finnish innovation agency, is also composed of Arup, Sauerbruch Hutton, and Galley Eco Capital — selected out of 74 initial entries — for their C_life – City as living factory of ecology project.
Marco Steinberg, director of strategic design at Sitra and chairman of the competition jury said “A well developed holistic proposal, the strategy highlighted two important insights: the creation of a carbon neutral district dovetailed with consumer oriented planning, thus supporting Sitra’s objective of empowering citizens.”
The different groups all contributed to the project according to their area of expertise; while Arup, Sauerbruch Hutton, and Galley Eco Capital focused on the architectural and financial strategies Experientia’s responsibility was to address the delicate theme of how to initiate behavioural change to support a sustainable style of living in this completely renewed urban district. Starting with the concept that people, their contexts, social networks, habits and beliefs are crucial tools for creating sustainable change in behaviour, Experientia explored ways to offer people control over their consumption and to see the effects of their actions on the environment.
For more details and information please read the post on Experientia’s blog