Category design

Sintesi

Friday, February 29, 2008 11:16

Originally published by Cluster, written by Cristina Lobnik
sintesi
photo by pininfarina

What a nice surprise this morning on my way to work! Not that I am an expert on cars, but the car placed right in the middle of Piazza San Carlo in Turin, was obviously something special, with its “mouth of the whale” in the front and its four “wings” open up to the sky.

I got to enjoy the new concept-car of Pininfarina that will be presented in a few days on the Geneva Motor Show. Its called “Sintesi”, being “the synthesis of our values, of the love for our work and our passion for innovation, of beauty driven by functionality, of sportiness and elegance. However, Sintesi isn’t only an expression of Pininfarina design; it also embraces innovative technologies that allow us to explore new typologies of mobility, active safety and packaging solutions” discribed by Lowie Vermeersch, the 33 years old Design Director of Pininfarina.

More information on www.pininfarina.com

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